Barry Feig's Center for Product Success  
Center for Product Success About Barry Feig New Product Development Barry Feig's Products Barry Feig's Partners Contact Barry Feig

We're with you every step of the way in a proven program that leads to product success.

New product development Reduce TTM by as much as 2/3!

Seminars and training examples
 Barry Feig to facilitate New Product Seminar in Singapore and Malaysia

 Barry Feig recruited to facilitate his second seminar in Shanghai

 Hot Button Licensee program offered to advertising agencies and marketers

 Hot Button Marketing book published by Adams Media to rave reviews

  Hot Button Seminar presented to major food industry groups
Company Resources

Product Development

We develop successful new business opportunities and revitalize underperforming products and brands.

We can develop successful consumer driven products or winning strategic positionings in as little as three weeks. 

If you desire a breakthrough new product, winning positioning strategy or strategic plan, we can put you right on target with your goals, no matter what your time.

Motivating Brainstorming Sessions

Get the creative juices flowing with an ideation brainstorming session led by marketing and product development expert Barry Feig.

Achieving New Product Launch Success

Applying best practices and principles to minimize launch risk and ensure market success for new products. Click here to see program. (pdf)

Call or e-mail now to set up a training seminar for your business or organization.

Our services include: 

  • new product development 
  • strategic product positioning
    and asset leveraging
  • ideation sessions 
  • concept boards   
  • focus groups 
  • naming
  • disaster checks

Market Positioning


As marketing experts, we provide the insights, strategies and ideas that turn your brands and services into marketing success stories. 

You've seen examples of our work virtually all over the world. In fact, you and your family probably use a product (or service) positioned or created by us every day.

Our track record has been one of uncanny accuracy with some of the most demanding companies you'll find anywhere in scores of product lines -- consumer and business-to-business.

To the right is a small sampling of the companies, industries and categories we work with.



Scheduled and On Demand





See our new, groundbreaking book --

HOT BUTTON MARKETING -- Newly Revised with Social Media Tips

For the first time, the sixteen turn-ons that determine all consumer purchase behavior. Click image to go to book site..


New Products Workshop New Products Workshop

Originally Published in Hardcover by McGraw-Hill.
Complete and Unabridged.


Visit the

Hot Button Marketing Blog



Read more about some of the work we've done with such companies as 3M, Kraft, Ciba Vision, Colgate, and American Express.



Contact Us
Call us with any questions!
Or click here
to e-mail us now