Barry Feig's Center for Product Success Barry Feig's Center for Product Success TM
Center for Product Success About Barry Feig New Product Development Barry Feig's Products Barry Feig's Partners Contact Barry Feig
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We  explore and develop new business and product

opportunities.

We revitalize existing brands and services.

Click for some of our client case histories.

New: One-On-One and Corporate Sales and Marketing Training. We now offer ideation training. Yes, you can come up with the next big idea. We show you and your team how.

New ways to build your profits.

All services are custom designed for you.

We fix the unfixable brand, product or service.

Our services include:

  • new product development 
  • strategic product positioning
    and asset leveraging
  • ideation sessions 
  • concept boards   
  • focus groups 
  • naming
  • seminars & workshops (scroll down)
  • more


Product Development


We develop successful new business opportunities and revitalize underperforming products and brands.

We can develop successful consumer driven products or winning strategic positionings in as little as three weeks. 

If you desire a breakthrough new product, winning positioning strategy or strategic plan, we can put you right on target with your goals, no matter what your time.


 

New Product Launch

Applying best practices and principles to minimize launch risk and ensure market success for new products. Click here to see program. (pdf)

 

 

Brainstorming Sessions

Get the creative juices flowing with an ideation brainstorming session led by marketing and product development expert Barry Feig.


Market Positioning

 

As marketing experts, we provide the insights, strategies and ideas that turn your brands and services into marketing success stories. 

You've seen examples of our work virtually all over the world. In fact, you and your family probably use a product (or service) positioned or created by us every day.

Our track record has been one of uncanny accuracy with some of the most demanding companies you'll find anywhere in scores of product lines -- consumer and business-to-business.

To the right is a small sampling of the companies, industries and categories we work with.

Call or e-mail now
to get immediate attention
for your business or organization.

feig@barryfeig.com

800-707-0739

Starting a new business? No problem. We can help.

Latest Company News

bullet (Feb 27-28 | 2008) Innovations in New Product Development and Marketing

bullet (July 17-18 | 2007) Barry Feig teaches Shanghai leaders how to identify, create and maintain product leadership in the midst of fierce competition

bullet  July 2-3 | 2007) Barry Feig conducts seminar for Asia Pacific Centre for Continuing and Professional Development in Singapore

bullet  (mar 19 | 2007) Barry Feig to facilitate New Product Seminar in Singapore and Malaysia

bullet  (mar 13 | 2007) Barry Feig recruited to facilitate his second seminar in Shanghai

bullet  (mar 06 | 2007) Hot Button Licensee program offered to advertising agencies and marketers

bullet  (sep 02 | 2006) Hot Button Marketing book published by Adams Media to rave reviews

bullet (april 10 | 2006) Barry Feig's International Keynote Presentation and Workshop on Achieving New Product Launch Success in Shanghai Pudong promotes best practices and principles of minimizing risk

bullet  (feb 28 | 2006) First Hot Button Seminar presented to major food industry groups

ARTICLES, IDEAS AND INSIGHTS

(click)

 

RADIO APPEARANCES
Scheduled and On Demand

 

See our new, groundbreaking book --

HOT BUTTON MARKETING

Hot Button Marketing Image

For the first time, the sixteen turn-ons that determine all consumer purchase behavior. Click image to go to book site.

 

 

Send EMail to
Get This FREE ebook

New Products Workshop New Products Workshop

Originally Published in Hardcover by McGraw-Hill.
Complete and Unabridged.

 

Visit the

Hot Button Marketing Blog

 

EXAMPLE CASES


Read more about some of the work we've done with such companies as 3M, Kraft, Ciba Vision, Colgate, and American Express.

    
    

    

Contact Us
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Visit our unique Southwest Jewelry store: www.turquoisequeen.com