Barry Feig's Center for Product Success Barry Feig's Center for Product Success

Center for Product Success About Barry Feig New Product Development Barry Feig's Products Barry Feig's Partners Contact Barry Feig

We're with you every step of the way in a proven program that leads to product success.

We can develop successful consumer driven products or winning strategic positionings in as little as three weeks. 

When you need a breakthrough new product, winning positioning strategy or strategic plan, we can put you right on target with your goals, no matter what your time.

What we do

We develop successful new business opportunities and revitalize underperforming products and brands.

 Announcing Our Forthcoming New Product Seminar in Shanghai, China--Applying best practices and principles to minimize launch risk and ensure market success for new products. Click here to see program.

 See our new, groundbreaking book -- Hot Button Marketing

 Call now to set up a training seminar for your business or organization.
About Barry Feig

Barry Feig has been troubleshooting for product and service companies developing new marketing strategies and positionings, products and marketing opportunities for clients such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, and others for more than 20 years.. In 1986 he founded Barry Feig's Center for Product Success (formerly New Products Workshop). He guides companies through the labyrinth of developing and marketing successful products, using his untraditional "the consumer drives the market" approach.

The products and strategies he has created have generated sales in excess of $3 billion and include such familiar products as: Glad Lock Storage Bags, Colgate Baking Soda with Peroxide, Colgate Junior Toothpaste, American Express' Gift Cheques and Membership Saving's Program, Arm & Hammer Dryer Sheets, Ralston-Purina's Kibbles & Chunks and Lucky Dog dog foods, R.T. French's Vive La Dijon, and Deli Singles. He has also created a medical glove that is revolutionizing burn treatments in hospitals across the country. He has just opened up an internet division offering help on website development and website promotion.

 Feig, an expert on product and service marketing, has authored more than 50 articles, for such publications as Advertising Age, Executive Female, American Demographics, and Marketing and Sales Management. He writes a monthly column on marketing strategy for Food & Beverage Marketing and other trade magazines.

His book, The New Products Workshop, Hands-on Tools for Developing Winners, published by McGraw-Hill, allows the reader to tap into his breakthrough techniques to conceive, develop and market successful products -- or to revitalize existing ones.

His second book, Marketing Straight to the Heart, has been published by Amacom and has recently been translated into Chinese and German for the burgeoning markets of  Mainland China and Germany.

Prior to founding Barry Feig's Center for Product Success. Feig owned two advertising agencies, Ad Ventures and Feig Communications, both in New York.

Specializing in the automotive, packaged goods and high technology fields, his clients included IBM, Schenley Distillers, and Curtis Instruments, Feig has taught M.B.A. level courses in Strategic Marketing at the University of New Mexico. He has held memberships in the American Management Association, including their President's Club, Product Development Management Association (PDMA), the American Marketing Association and the Sales and Marketing Executives Club.

Who Are We?

As marketing experts, we provide the insights, strategies and ideas that turn your brands and services into marketing success stories. 

You've seen examples of our work virtually all over the world. In fact, you and your family probably use a product (or service) positioned or created by us every day.

Our track record has been one of uncanny accuracy with some of the most demanding companies you'll find anywhere in scores of product lines -- consumer and business-to-business.

Sample cases studies:

Read more about some of the work we've done with such companies as 3M, Kraft, Ciba Vision, Colgate, and American Express.

See our new, groundbreaking book --
Hot Button Marketing - Revised \Edition


Visit the Hot Button Marketing Blog


Contact Us

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