Barry Feig's Center for Product Success Barry Feig's Center for Product Success

Center for Product Success About Barry Feig New Product Development Barry Feig's Products Barry Feig's Partners Contact Barry Feig

We're with you every step of the way in a proven program that leads to product success.

We can develop successful consumer driven products or winning strategic positionings faster and more effectice than your ad agency. Call for more info.  

If you desire a breakthrough new product, winning positioning strategy or strategic plan, we can put you right on target with your goals.


How to develop new products. 
We Wrote The Books On Successful Product Development and Brand Positioning.

New Products Workshop


Published by McGraw-Hill, allows the reader to tap into
breakthrough techniques to conceive, develop and market
successful products -- or to revitalize existing ones.



Marketing Straight to the Heart


Published by Amacom (the publishing arm of the American Management Association) tells how to create and build business opportunities by appealing to consumers' hearts as well as their heads. Recently translated into German and Chinese.




Barry Feig, an expert on product and service marketing, has authored more than fifty articles for major magazines around the world such as Advertising Age, Executive Female, American Demographics, Marketing and Sales Management, and Store Brands magazines, and Frozen Food Age.

Example Cases:

Read more about some of the work we've done with such companies as 3M, Kraft, Ciba Vision, Colgate, and American Express.

See our new, groundbreaking book --
Hot Button Marketing

For the first time, the sixteen turn-ons that determine all consumer purchase behavior. Click on image to go to book site.


Visit the Hot Button Marketing Blog

Contact Us

Call us with any questions!
Or click here
to e-mail us now